Brand strategy for Dr. Moonje Institute
For this one, you're the consultants and Dr. Moonje Institute of Management, Nashik is your client. Work it out as a team, type your answers on this page and hit Submit before the deadline. It's text and source links only, so you do not need to upload any files.
Deadline: Saturday, 7 November 2026 at 11:59 pm IST
Not sure where to start? Read the lecture notes first, it'll save you a good chunk of time.
The brief
- Research the Institute's current brand, its reputation and the colleges students compare it with.
- Pick one priority audience and tell us why them.
- Recommend a clear positioning and a promise the Institute can keep.
- Suggest three initiatives it can actually pull off.
- Set 3 to 5 KPIs, with how you'll measure them and what success looks like.
- Back it all up with sources. If you can't link to it then don't claim it.
How you'll be marked, out of 100
| Part | What we look for | Marks |
|---|---|---|
| Diagnosis and research | Evidence, current associations, strengths, weaknesses, competitors. | 20 |
| Audience and positioning | A clear focus, a real difference and your reasoning. | 20 |
| Promise and proof | A promise the Institute can actually deliver. | 15 |
| Recommendations | Three specific initiatives that can really happen. | 20 |
| KPIs and measurement | 3 to 5 useful measures, with methods and targets. | 15 |
| Clarity and defence | Reasoning that holds together, and a team that can defend it. | 10 |
Be honest but fair. What the Institute says about itself and what the evidence shows are two different things, so keep them apart.
Submissions are closed.
Your team's link:
Save it somewhere safe. Anyone with this link can edit your answers, so share it with your team and nobody else.